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Testimonials

Paul Rudd - Pragma Consultancy
"Paula is client-focused, creative, patient and delivery minded. I am delighted with the website and email signature she has produced for me which has a contemporary and professional look and feel. Paula’s advice along the way has been invaluable and she is a delight to work with."

Domenico Tulumello - 454 Associates
"Paula designed my corporate logo and the corporate stationery. She took the ideas I had for my brand identity and made them a reality. I would be more than happy to work with Paula in the future and would not hesitate in recommending her."

Sara McGinley - Social Firms UK
"Paula absolutely works to the brief - cannot fault her and find her a joy to work with."

Andrew Vear - Enterprise Products
"Paula has been highly reliable and continues to come up with great ideas from both a design and business improvement aspect. I have no hesitation in recommending her."

Siobhan Crise - SilverTripod.com
"Artideas provides an exemplary service in creative design and marketing. The ideas, design and advice are prompt, professional and very personalised. I would recommend Artideas to any business."

Roger Ingles - Elysian Insurance
"Artideas has been very responsive to my business’s needs. Paula’s ideas and solutions are always innovative and creative and her excellent problem solving approach has made the project run smoothly and efficiently. I am very happy with the website and pleased to recommend Artideas."

James Guest - Raffles
"A amazing and friendly service. Will work with Artideas again and recommend them."

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Articles

Are you complying with the Data Protection Act?
Do you need to register with the ICO?
By Paula Ribeiro

If you collect personal details of your visitors, you will be considered to be "processing personal data" and are therefore subject to the Data Protection Act 1998. If you sell goods or services even more.
read more
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Differentiate or die', firms warned
By Sean Ashcroft

One positive aspect of recession for clients is it raises the bar on service levels. For companies who rely on clients, though, it means offering a gold-standard service no longer marks you out from your competitors.
read more

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Marketing Tips

Need help with your marketing? Let us present you with fresh affordable ideas to improve your business.

We offer a free no obligation consultation.
Call us on 01737 763 189 or send us an email.

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Latest News Have you set your 2012 goals? - use SMART goals...Specific,Measurable,Achievable,Relevant and Time bound. Try also the KFC formula - Know,Feel and Commit. KNOW your facts, let your customers/clients FEEL it and then CLOSE your sale using a call to action aproach. Looks simple? Try it out. Business cards? We have been designing them for our clients. Bespoke to your business image and always original ideas. Try them now. St Joseph's Pre-School Playgroup website has been updated with the theme "Mini Measts" for this half term. Flatsinlondon.net was redesigned with a fresh and functional Website and content management. The Enterprise Products website has been redesigned by Artideas, with a new fresh look. The Elysian Insurance Website has a new library for its members and RSS news updated often. marketing tips - If you need help with your marketing let us present you with fresh affordable ideas to improve your business. We offer a free no obligation consultation. Call us on 01737 763 189 or click here to send us an email. Ideias Ambientais, our Portuguese environmental project, has been updated with new videos featuring a new book. Also new pages for all their press releases,events and eco-productos.

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Articles

Are you complying with the Data Protection Act?
Do you need to register with the ICO?
By Paula Ribeiro

If you collect personal details of your visitors, you will be considered to be "processing personal data" and are therefore subject to the Data Protection Act 1998. If you sell goods or services even more.

This means that you must comply with some principles which set out how you can use the data, how you must store it and what rights your "data subjects" have.

Having a Privacy policy in your website, makes your website legal, but some experts say that you should always take legal advice regarding these policies and what should be in this statement.

But to make sure you don't get a fine, and they can be £500,000 for not complying with the Data Protection Act, I would suggest you to check their website to decide if you need to register or not: http://www.ico.gov.uk/
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Differentiate or die', firms warned
By Sean Ashcroft

One positive aspect of recession for clients is it raises the bar on service levels, For companies who rely on clients, though, it means offering a gold-standard service no longer marks you out from your competitors.

Irrespective of sector, when clients today see a company trumpeting their ‘world-class service levels’ they see not a selling point but a ‘hygiene factor’, in that world class service is a deciding factor only if it is absent, not present.

If you are currently marketing your brand on the back of an ‘unsurpassed service’, then you may wish to rethink this approach; It’s a bit like telling a girl on a first date that you’re desirable because you haven’t got clap.

The UK legal sector has been operating under precisely such market conditions since way before the Credit Crunch, a situation that offers the wider business community telling insight into the art of winning clients andkeeping clients in a climate of homogenized excellence.

Winning business ‘by inches’

In a profession whose top practitioners can charge up to £700 an hour, superlative-quality service has always been a given for legal clients. If a law firm or barristers set wants to stand out, it has to offer clients something different.

In the past few years, most elite law firms have rebranded, yet there is still little to distinguish them from their competitors, and it’s a situation that leading design consultant Jim Prior says necessitates far closer attention to microscopic but vital branding details - so-called ‘winning by inches’.

One such detail might be having senior law firm partners greet clients in reception the moment they enter the building, rather than leaving them in the manicured hands of a receptionist.

“A carefully crafted brand identity has become as de rigueur in a medium-to-large sized firm as wigs and gowns in the courtroom,” says Prior, managing partner at The Partners design consultancy, which has undertaken rebranding for some of the legal world’s biggest names.”

Stand out from the crowd

He adds: “You need only make a quick trawl across the homepage of the UK’s top 30 law firms to see the extent to which attributes such as the scale of the firm, the expertise of its people, the diversity of its offer and a commitment to client servicing have become generic communication themes.” [See images, right]

So generic, in fact, they can no longer be legitimately claimed as the basis for a brand proposition, says Prior.

He continues: “Differentiation must be something no one else offers and, ideally, that no one else ever could.”

Customer journey is key

This, Prior contends, is most likely to emerge by examining the customer journey in detail – “from pre-relationship to final billing, because small opportunities have the potential to significantly enrich the overall experience”.

“With a differentiated proposition in place,” Prior argues, “brand identity, communications and environments can all be redesigned to reflect and reinforce its message.”

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